VOGO

Vogo is a conceptual app that solves one of the most unfavorable aspects of online shopping: waiting for your package to arrive. Instead of shopping through an online inventory, users shop directly into the inventory available at stores located nearest to them. Don't have time to run to Bloomingdales to pick out a new date night outfit? Too late for one day shipping on that banquet dress you need by tomorrow? That's where Vogo comes in.

The foundation of this app finds its inspiration in the fashion mecca, Vogue. The logo—a shopping bag shown tilted in the motion of delivery—uses clean colorblocking and a warm, neutral palette to allow for any potential store's branding to coexist in the same mobile space.