PetMD is the online authority for all things pet health. They provide the most accurate, reliable, up-to-date pet health information to help users navigate the everyday ups and downs of pet parenting. Their mission is to bring the most detailed and trusted information to the world by collaborating exclusively with those that know the most about pet health and care—veterinarians. As part of the Chewy family, PetMD needed a new brand that felt more in line with the recognizable and distinctive Chewy visual language.

PetMD is the online authority for all things pet health. They provide the most accurate, reliable, up-to-date pet health information to help users navigate the everyday ups and downs of pet parenting. Their mission is to bring the most detailed and trusted information to the world by collaborating exclusively with those that know the most about pet health and care—veterinarians. As part of the Chewy family, PetMD needed a new brand that felt more in line with the recognizable and distinctive Chewy visual language.

PetMD is the online authority for all things pet health. They provide the most accurate, reliable, up-to-date pet health information to help users navigate the everyday ups and downs of pet parenting. Their mission is to bring the most detailed and trusted information to the world by collaborating exclusively with those that know the most about pet health and care—veterinarians. As part of the Chewy family, PetMD needed a new brand that felt more in line with the recognizable and distinctive Chewy visual language.

The brand strives to balance the authoritative and trusted reputation of vets, with the warm nature of the friendly faces behind the screen. Warm tones of plum lead the visual language, a color that is unique to PetMD while still complementing the Chewy suite of brands. The PetMD toolkit is rooted by a chunky serif typeface; a bold, editorial photography style; and a shape language derived from the logomark itself.

The brand strives to balance the authoritative and trusted reputation of vets, with the warm nature of the friendly faces behind the screen. Warm tones of plum lead the visual language, a color that is unique to PetMD while still complementing the Chewy suite of brands. The PetMD toolkit is rooted by a chunky serif typeface; a bold, editorial photography style; and a shape language derived from the logomark itself.

The brand strives to balance the authoritative and trusted reputation of vets, with the warm nature of the friendly faces behind the screen. Warm tones of plum lead the visual language, a color that is unique to PetMD while still complementing the Chewy suite of brands. The PetMD toolkit is rooted by a chunky serif typeface; a bold, editorial photography style; and a shape language derived from the logomark itself.