The Durkan Group
The Durkan Group
The Durkan Group
Branding and UI design for design and
development studio, The Durkan Group.
Branding and UI design for design and
development studio, The Durkan Group.
Branding and UI design for design and
development studio, The Durkan Group.
Branding and UI design for design and development studio, The Durkan Group.
Branding and UI design for design and development studio, The Durkan Group.
The Durkan Group is a digital-first design and development studio creating purpose-built experiences. Though every branding and website project the studio crafts is built end-to-end with intention, the team came to realize that the same care and attention wasn't being paid to the studio's own branding. A complete overhaul of the visual language, voice and tone, and website design resulted in a hand-crafted experience that is purposeful, thoughtful and full of personality: just like the team at The Durkan Group.
The Durkan Group is a digital-first design and development studio creating purpose-built experiences. Though every branding and website project the studio crafts is built end-to-end with intention, the team came to realize that the same care and attention wasn't being paid to the studio's own branding. A complete overhaul of the visual language, voice and tone, and website design resulted in a hand-crafted experience that is purposeful, thoughtful and full of personality: just like the team at The Durkan Group.
The Durkan Group is a digital-first design and development studio creating purpose-built experiences. Though every branding and website project the studio crafts is built end-to-end with intention, the team came to realize that the same care and attention wasn't being paid to the studio's own branding. A complete overhaul of the visual language, voice and tone, and website design resulted in a hand-crafted experience that is purposeful, thoughtful and full of personality: just like the team at The Durkan Group.
The existing branding was dated and lacked purpose, consisting of a simple "D" set in a yellow tone that no one on the team could explain the meaning behind. To put emphasis on the collective culture of the studio, as opposed to just the name of the founder, setting all of the words in lowercase letters allows the mark to be read as an entire unit. The simple wordmark is flourished with what the team calls The Apex: the final output or expression, signifying reaching a milestone. This bright spot of teal serves as a representation of the final outcome of hard work, passion and problem solving. The symbol is used as one of the primary visual elements throughout the entire brand language.
The existing branding was dated and lacked purpose, consisting of a simple "D" set in a yellow tone that no one on the team could explain the meaning behind. To put emphasis on the collective culture of the studio, as opposed to just the name of the founder, setting all of the words in lowercase letters allows the mark to be read as an entire unit. The simple wordmark is flourished with what the team calls The Apex: the final output or expression, signifying reaching a milestone. This bright spot of teal serves as a representation of the final outcome of hard work, passion and problem solving. The symbol is used as one of the primary visual elements throughout the entire brand language.
From start to finish, the entire Durkan Group website was crafted with the goal of creating something simple, bold, fun, and full of discovery moments. From GIFs representing the studio's process to emojis that follow your cursor on the thoughts page, the site is full of authentic DG team personality.
To read more about the process that went into this internal rebrand, check out one of The Durkan Group's thought pieces: About Damn Time.
From start to finish, the entire Durkan Group website was crafted with the goal of creating something simple, bold, fun, and full of discovery moments. From GIFs representing the studio's process to emojis that follow your cursor on the thoughts page, the site is full of authentic DG team personality.
To read more about the process that went into this internal rebrand, check out one of the Durkan Group's thought pieces: About Damn Time.
You look great today. Want to make something exciting together? Let's chit chat.
You look great today. Want to make something exciting together? Let's chit chat.
You look great today. Want to make something exciting together? Let's chit chat.
You look great today. Want to make something exciting together?
Let's chit chat.
You look great today. Want to make something exciting together? Let's chit chat.